Susko Wealth Management, LLC

Strategic Business Plan

A Strategic Business Plan is much more than a tool to obtain financing. If you still have all you plans and ideas locked up inside your head, preparing a strategic plan helps you clarify your company's direction, ensures your key leaders are all "on the same page", and keeps both management and staff focused on the tasks at hand.



A Strategic Plan is often needed when...

     - Starting a new venture, product or service

     - Expanding a current organization, product or service

     - Buying a new business, product or service

     - Turning around a declining business

The Strategic Plan provides a blueprint, describing your company, its products, the competitive environment, management team, financial health, and business risks.


The plan allows you to...

     - Identify and describe the target customer profile, features, advantages and benefits of your new venture, product or service.

     - Justify that your plans are credible by fully researching the need being filled with your new venture.

     - Develop marketing plans including full descriptions of targeted promotional campaigns with implementation timelines.

     - ​Develop staffing plans including identifying the key players, skills, attitudes and expertise needed to build the venture.

     - Develop management plans including full descriptions of management systems and timelines for implementation.

     - Develop financial plans including projected start-up costs, operating costs, revenue, profits, and break-even analysis for the first 3 to 5 years.

     - Projected financial plans allow you to effectively predict upcoming problems, or prevent them. In other words, the perspective gained through your Strategic Business Plan can make a significant contribution to your company's success, and help you get the funding you require. In fact, most lending institutions and private investors will not even talk to you without a solid financial plan.


Remember: Failing to plan is planning to fail.

Let us help you develop a powerful Strategic Business Plan that drives your business to the level of success you deserve.  We encourage you to contact us to find out more.